Relentless -
An Attack Mindset
USA
LinkedIn Profile Revamp.
David is an ambitious mindset coach who helps people uncover their strengths and create work they love. He wanted to communicate his offer on LinkedIn so it would inspire people to reach out and book his coaching.
Challenges.
Struggle to communicate the value of his offer and the transformation to his ideal clients.
David’s LinkedIn profile read like a corporate CV and didn’t speak to the pain points and desires of his ideal clients.
Many of the concepts were vague, e.g. “unlock your potential” and failed to resonate with readers.
Lack of clarity on his founder story and what makes him unique among other coaches.
Prospects were not booking coaching with David.
Achievements.
Re-wrote David’s LinkedIn profile so it speaks to his dream clients with clarity, empathy, authority, and specificity.
The main focus was on the target audience and the struggles they’re dealing with.
Presented his offer with a focus on outcomes and transformation.
Included his founder story and what makes David different.
Integrated their purpose and values into the content.
Tackled most common objections and Included a strong and urgent call to action.
Immediate positive feedback from his audience.
